
There are many valuable reasons to create giclée prints. Giclée Reproductions allow you to raise the price of your originals to their full market value. This way, while you are making money on the Giclée prints, you to hold out for the best price on your originals.
Giclée reproductions also provide you with additional product marketing price points. For example, if prior to creating Giclée Prints (example: an 11”x13” and a 22”x30” of a particular original) your original sold for $1500, you could raise your original pricing to $2500 and sell a 22”x30” Giclée for $350 and an 11”x13” Giclée for $90. This strategy gives you 3 different price points and makes your work more accessible to consumers.
They are very cost effective, since you only have to create a few at a time versus printing hundreds or thousands. With traditional lithographs or other reproduction methods there is a sizeable investment and mass production of a single piece of artwork. With Giclée prints, you eliminate the overhead and can generate prints as needed or in limited editions to meet your demand. The profit margin is greater as you spend less creating only what you need, when you need it.
You see, giclées leverage the time you put into a given work of art. They allow you to generate very significant additional revenue from your initial labor; all at a very small additional cost. For example, if you create an edition of 100 pieces of a 22”x30” Giclée, over time this will produce the following additional retail revenue: 100 x $350 = $35,000.00 - $4000 (Approximate cost over time) = $31,000
This is additional profit for the same labor of love you already put into your original.
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